Privacy policies of DMP Platforms

The easiest way to learn about what a DMP does is look at a vendor's privacy policy. The following is an example of a privacy policy from a DMP vendor. The product name has been redacted to illustrate and emphasize the functionality of data management platforms in general.

Data We Collect and Use: To deliver our services, we and our clients collect, organize, and use non-personal information reflecting your interactions with a variety of Websites.  This information includes items such as the date and time you visited a Website, your browser information, your IP address, your browsing behavior, your age and gender, and interests you express or imply at social networking sites or other Websites you visit. DMP technology recognizes your computer over time by setting a unique browser cookie, which your browser relays to our servers when you visit Websites that are affiliated with our partners or clients. We and our clients may also supplement the information we collect with additional non-personal information we obtain from other companies.  In certain of these cases, information we or our clients obtain from third parties is derived from personal information and de-identified prior to its use.  We analyze the non-personal information we collect or obtain from third parties and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests and online actions. We and our clients and partners then use these anonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content.  We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of Website visitors.)

The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date or social security number.  Our technology and services are designed to limit our use of consumer data to anonymous, non-personal information.  Note that we license DMP data to third parties, such as website publishers and marketers.  A third party licensee using our DMP data may elect to collect, manage and use other types of data through our DMP platform, which may include personal information (where permissible). Please consult the privacy policies of the Websites you visit to become familiar with their privacy practices.