About Me

I'm Allen Miller, search marketing manager for advertising agency MEC in Bangkok, Thailand, where I work with digital marketing data on a daily basis to improve paid search campaign performance for clients.

Data management platforms are a relatively new technology for digital marketers in Asia. I created the DMP blog to gather together all of resources available on the subject in one place, to educate myself as well as help companies, brands and digital marketers everywhere make a better informed decision about DMPs and how they can improve business metrics.



Disclaimer: Any views or opinions presented in this blog are solely those of the author, and do not necessarily represent MEC, Group M or parent holding company WPP.